Target's New Baby Boutiques Offer High-End Shopping Experience At 22 CA Stores

Target is launching a newly expanded section of baby products in 22 California stores this month, dubbed Baby Boutiques.

The renovated baby departments include a larger selection of items, premium brands, concierge service and events. The new spaces will allow shoppers to see, touch and compare gear in person, a Target spokesperson told Patch.

“Guests trust Target to show up for them during life’s biggest milestones,” Target's Amanda Nusz said in a release. “Our focus is on bringing together products busy families will love at the value they expect, paired with expert guidance and joyful, easy-to-shop spaces that make preparing for a new baby feel both special and practical.”

Here's what shoppers can expect at the Baby Boutiques:

• Premium brands: UPPAbaby will be available at Target for the first time, along with Bugaboo, Stokke, Doona and more.
• Baby Concierge: The company is expanding its free, appointment-based service offering the kind of personalized guidance typical of a high-end boutique.
• Expanded selection: Target is expanding the collection available in its baby section by 2,000 items, including from brands like Freestyle, Cloud Island and Good & Gather.
• Gifting area: The Baby Boutiques will feature a front-of-department gifting area, featuring seasonal finds and convenient, ready-to-gift favorites.

Baby Boutiques are opening this month at the following California locations:

• Roseville
• Woodland Hills
• Rancho Santa Margarita
• Elk Grove
• Encinitas
• Thousand Oaks
• Fremont
• Moorpark
• Chula Vista
• Clovis
• Whittier
• Tustin
• Vista
• Diamond Bar
• El Dorado Hills
• Granada Hills
• Sunnyvale
• Rocklin
• Bakersfield
• Oxnard
• Dublin
• San Mateo