Enhanced 4k Viewing Experience Coming for The Paris Olympics

A first-of-its-kind viewing experience that combines industry-leading video, audio, and network technology to deliver a high-definition viewing experience is premiering for The Paris Olympics, which is unlike anything else available today. Available on USA Network’s 24/7 coverage, enhanced 4K from Xfinity brings together 4K video delivered over Comcast’s network at its highest bitrate, Dolby Vision®for life-like picture quality, Dolby Atmos immersive audio, and ultra-low latency only seconds behind all the live action unfolding in Paris.

With the launch of enhanced 4K, Xfinity will offer the best seat in the house for The Olympic Games and be the only place fans can enjoy this market-leading viewing experience featuring crystal clear pictures, vivid colors, and immersive audio - as close to live as they can get.

X1 customers can easily find the enhanced 4K feed within X1’s Olympics destination. The center for all things Olympics on X1, the destination features curated and personalized access to every minute of coverage across the networks of NBCUniversal, including NBC, USA Network, E!, CNBC, GOLF Channel, Telemundo, Universo, two new Paris Extra channels featuring 24/7 Olympics programming, as well as streaming on Peacock. Easily accessible by saying “Olympics” into the voice remote, the destination features new capabilities that make experiencing all the joy of The Olympics simple, easy and intuitive.

• Personalized experience across devices: With just a few clicks, customers can choose their favorite sports to build a custom destination that makes finding live coverage, event replays, and a personalized playlist of highlights effortless. Any favorites will carry over to the Xfinity Stream app, so customers will see the same personalized experience when on the go.

• Comprehensive and interactive schedule of events: X1 will feature an interactive daily schedule, giving customers one comprehensive guide of all live and upcoming events airing across NBCUniversal’s cable and broadcast networks and streaming on Peacock. Customers can filter the schedule by any of the 39 sports, tune directly to live events, set reminders, or schedule DVR recordings.

• Catch-Up Highlights: With Catch-up Highlights on X1, customers can quickly jump to top moments in recorded primetime and daytime coverage on NBC, as well as men’s and women’s basketball, soccer, and golf. Catch-up Highlights are powered by same Emmy-award winning AI technology from Comcast that also delivers Peacock’s Key Plays and Sky’s Sports Recap.

• 4K, Dolby Vision, and Dolby Atmos on Xfinity Stream: For the first time, Xfinity X1 customers wanting to enjoy the games on the go can experience stunning 4K picture quality while watching USA Network’s 24/7 Olympics coverage via the Xfinity Stream app. Also, for the first time, customers can unlock Dolby Vision HDR and Dolby Atmos immersive sound via the Xfinity Stream app on compatible streaming devices and TVs.

• Team Comcast Profiles: Xfinity will give customers a chance to get to know all 16 Team Comcast Olympians and Paralympians in a new, full-screen interactive experience featuring stats and bios of each athlete, competition highlights, Xfinity-exclusive interviews, and more.

• Venue Tours: Some of Paris’s most storied landmarks, like the Eiffel Tower, Palace of Versailles, and Roland-Garros, will play host to Olympic events. Immersing viewers in the beauty and spectacle of the Olympics, the venue tours showcase how events such as beach volleyball, equestrian, and tennis will come to life at these iconic sights.

• Xfinity Sports Zone App, Featuring Odds Zone: X1’s sports companion experience will offer customers the ability to watch one event while getting updates on others in progress. It is also where customers access Xfinity Odds Zone, a new sports betting experience that makes it easy to follow live odds and initiate wagers on the DraftKings Sportsbook mobile app without taking their eyes off the main screen. For the first time, Xfinity Odds Zone will be available for select Olympics sports, including men’s and women’s basketball, soccer and golf.

On its streaming platforms, Xfinity Flex and Xumo Stream Box, Comcast will offer its Internet customers a robust destination that brings Peacock’s 5,000+ hours of live coverage into one integrated experience easily accessible by saying “Olympics” into the voice remote. It will also provide quick access to Peacock’s new Multiview feature, whip-around coverage on Gold Zone, highlights and replays, other or shows and documentaries, and more. The destination will also pull other Olympic-related programming from streaming services such as YouTube, Netflix, Apple TV+, MAX, Prime Video, and more.

New and existing Xfinity Internet customers who want to enjoy all the excitement of the Olympics, plus some of the best and most popular shows and movies, can sign up for Xfinity StreamSaver for $15/month to get Peacock Premium, Netflix, and Apple TV+.

Disclaimer: Andy Colley is a senior director and copywriter for Comcast NBCUniversal.