About Us
What is Patch?
Simply put, Patch is a new way to find out about, and participate in, what’s going on near you.
We’re a community-specific news and information platform dedicated to providing comprehensive and trusted local coverage for individual towns and communities.
We want to make your life better by giving you quick access to the information that’s most relevant to you. Patch makes it easy to:
- Keep up with news and events
- Look at photos and videos from around town
- Learn about local businesses
- Participate in discussions
- Submit your own announcements, photos, and reviews
Who’s Behind Patch?
Patch is run by professional editors, writers, photographers and videographers who live in or near the communities we serve, and is supported by a great team in our New York City headquarters. Patch also gets advice from our Editorial Advisory Board and from many members of the community.
We look forward to meeting you, hearing your stories, and being your trusted source for community-specific information.
If you see us around town, don’t be afraid to say hi and tell us what you want to see on Patch!
Where You Come In
We hope that our sites will strengthen communities and improve the lives of their residents, but we can’t do it without you. We’ve built Patch so that you have plenty of opportunities to comment on stories, share your opinions, post photos and announcements, and add events to the community calendar. So get to it! And if you’re a business owner who wants to be listed, just let us know.
Giving Back
You can’t truly serve a community unless you provide the help it needs most, which is why giving back is so important to us. We do it as part of our coverage — in a dedicated space that lets local charities and volunteers find each other — and with a program called “Give 5,” through which we donate free advertising space to charitable organizations and contribute our own time as volunteers.
Patch.org
The Patch.org Foundation was formed in March, 2010 to improve the quality of life in underserved communities across the globe through access to trusted local news and information.
What we do
The Patch.org Foundation plans to partner with community foundations and other organizations to fund the operation of Patch news and information sites in communities that need them most: inner-city neighborhoods and underserved towns around the world.
What we look for
We will look for communities of 15-100k population that are underserved by media and would benefit by having access to local news and information about government, schools and business. These could be inner-city neighborhoods or distinct towns.
The People Behind Patch
Management Team
Warren Webster, President
Warren has spent the last 12 years in the media industry, and was the first to join the team at Patch. Prior to Patch he was Vice President of Material Media, publisher of niche content sites including Babble.com. Previously he was Director of Magazine Publishing for Gannett in Westchester, NY, where he was responsible for 40+ local and regional titles. Prior to that he held various executive positions at Morris Communications Corporation, including Group General Manager of nine local newspapers, magazines and online news and information sites between Aspen and Vail, Colorado. Warren graduated from St. Lawrence University with a BA in English.
Warren grew up in a small Patch town on Cape Cod and would almost always prefer to be on a boat. In his earlier life he worked as a sailboat captain based on the Cape and Martha’s Vineyard, and when he’s not at Patch he can be found somewhere around 18° 19' 60 N, 64° 37' 0 W.
Brian Farnham, Editor-in-Chief
Brian was Editor-in-Chief of Time Out New York magazine before coming to Patch. Before that he worked for a variety of publications both online and off, including Details magazine, New York Magazine, and the old, dearly departed Sidewalk.com. He has written for numerous publications, from the New York Times magazine to Harper's Bazaar. He graduated from Bowdoin College and got an MFA in creative writing at Columbia University so he could put his novel in a drawer with distinction. He lives in Manhattan with his beautiful wife, adorable son, angelic daughter and the world's most dog-like cat. He’s proud as hell of what the Patch team has built. You can reach him at brian@patch.com.
Mark Josephson, SVP of Revenue, AOL Local
Mark leads AOL Local’s efforts to develop and execute all revenue streams for Patch and Mapquest.
Most recently, Mark was CEO of Outside.in, which was acquired by Patch earlier in 2011. Outside.in was a leading hyperlocal platform that organized the web around neighborhoods for consumers, publishers and advertisers across the country. Prior to Outside.in, Mark was President and CMO of Seevast Corp, which builds and operates proprietary and publisher ad networks.
Before that, Mark held various positions at About.com, including General Manager and Executive Vice President of Marketing and Business Development. Mark was a founding member of Cone Interactive's new media practice, where he managed marketing and communications for pioneering Internet media businesses, including About.com and iVillage.com.
Mark graduated from Skidmore College with a BA with honors in psychology.
Mark was born in a Patch town and now lives in another Patch town with his wife and three boys.
Andrew Margie, VP, Directory
Andrew is in charge of Directory at Patch. Before joining Patch, he served as Director of Digital Media for CBS College Sports, where he managed content and revenue partnerships across many of the company's digital properties as well as oversaw several business units, including U-Wire, a wire service powered by student journalists at over than 800 colleges and universities. Prior to CBS, Andrew worked for American Express and MetLife. Andrew spent most of his early professional life on a ladder with a squeegee washing windows door-to-door in New Jersey.
Andrew holds an MBA from the University of Michigan and a BA from Connecticut College. He drinks copious amounts of coffee, loves his wife, two kids and Led Zeppelin, and will defend New Jersey's honor to the death.
William Nance, VP, Revenue Development & GM, Patch Deals
Prior to joining Patch, William was a member of Lehman Brothers' Media and Communications investment banking practice, where he worked on a range of acquisitions and financings for online and offline media companies, fixed and mobile satellite operators, and wireless communications providers. He also spent time as a media & publishing focused strategy consultant at startup consulting firm Mainspring (acquired by IBM) and at Deloitte Consulting.
Outside of work, you'll find him spending time with his wonderful and beautiful wife Jessica, following Formula One auto racing, or listening to the splendiferous sounds of Gold Leader.
William holds an MBA from Harvard Business School and an AB from Princeton University.
John Rucker, VP of Finance
John has been working in media for the last 10 years, as both an entrepreneur and in various leadership capacities. Prior to joining Patch, he started his own company focused on SaaS solutions for pet owners and pet service providers. He was previously at Yahoo!HotJobs, where he served as VP Business Operations, responsible for securing the Yahoo! Newspaper Partnership agreement. He also served as VP Finance at Yahoo!HotJobs, where he led the HotJobs post-acquisition integration efforts.
John holds a BBA from The University of Texas at Austin. Hook 'em!
Michelle Labbe, Vice President, People
Michelle heads up the People department for Patch. She has held various HR and recruiting roles at interactive agencies including Razorfish and Rosetta, and has run the HR arms of media companies JupiterMedia and InfoWorld Media Group. Michelle's roles have found her living on both coasts and traveling internationally to manage recruiting, training and other critical human resource functions. Her specialties include employee relations, executive coaching and performance management.
Michelle has a BS in Political Science from the University of Arizona. A native California girl, you will find her on a Caribbean island - with no cell phone service - for part of every summer. Michelle lives in Connecticut with her husband, son and dog - and she lives on Dunkin Donuts iced tea year-round.
Sophia Fregosi, Director of Recruiting
Sophia has spent the last 11 years recruiting and managing teams for Fox Interactive Media, TV Guide, Disney ABC Media Networks, Time Inc and Accenture, where she has helped organizations scale and driven talent pool development for key business build-outs. She recently relocated back to NYC after spending a year in Los Angeles, and contends that there’s no place as spontaneous as New York. A native of Boston, Sophia is a card carrying Red Sox and Patriots fan. She lives in Manhattan with her fiancé, Shane, and her dog Poopsie. Sophia holds a B.A. in Comparative Literature and Classical Studies from Hamilton College.
Janine Iamunno, Vice President, Communications
Janine heads up Communications at Patch. Before joining the team, she held a senior public relations role at CNN and HLN, where she developed, executed, and oversaw PR strategies for programming, talent, events, and the CNN Heroes initiative. Prior to that, she managed public relations for MTV, including News + Docs programming, pro-social initiatives (Choose or Lose, Fight For Your Rights!), and events (MTV Movie Awards, VMAs). She also led communications for Shapiro Productions, an Emmy- and Oscar-winning documentary production company in Los Angeles.
Janine has a BS in Writing from Syracuse University's Newhouse School of Public Communications. She thinks she's a better drummer than she actually is, wants to be buried alive in popcorn so she can eat her way out, and is convinced she still may get taller someday. Reach Janine with media inquiries at janine@patch.com.
Rob Platzer, VP of Technology
Most recently, as CTO of NYC based startup, Outside.in, Rob led the development of a search based platform to massively scale the aggregation, analysis and delivery of hyperlocal news and information.
Prior to Outside.in, Rob was the Director of Application Development at Digital Railroad where he spent the majority of his 'hands on' time innovating in the area of image search while leading the development team to build and maintain an online archival, sales and marketing platform for professional photographers. Rob has previously led application development at HUGE and Intrasphere where he was responsible for the strategic direction of technology for clients such as iVillage/NBC, Pfizer and Scholastic. A veteran of the New York City start-up scene, Rob developed his early passion for innovative technology and scalable web based architectures at BlueTip and Nicholson, NY.
Rob holds a Bachelor’s degree in computer science and mathematics from the State University of New York at New Paltz. Rob is an active member of the nautical community around the port town of Northport, Long Island and holds a current United States Coast Guard OUPV captain’s license.
Editorial Advisory Board
Phil Meyer
Phil Meyer is Professor Emeritus in the School of Journalism and Mass Communication at the University of North Carolina at Chapel Hill, and was inducted into the North Carolina Hall of Fame in Journalism in the spring of 2008. He joined the Journalism School in 1981 and served as Knight Chair in Journalism Professor from 1993-2008. Prior to joining the school, he held a number of reporter and research positions at various media outlets.
He has won numerous awards including the 2005 Sigma Delta Chi Distinguished Service Award for Research About Journalism (with Scott Maier). He was named a Fellow of Society of Professional Journalists in 2005. In 2004, the Newspaper Division of the Association for Education in Journalism and Mass Communication gave him its Professional Freedom and Responsibility Award. And in 2000 he received the American Association for Public Opinion Research Award for Exceptionally Distinguished Achievement.
Meyer is the author of several books including The Vanishing Newspaper: Saving Journalism in the Information Age and Precision Journalism: A Reporter’s Introduction to Social Science Methods. Journalism Quarterly in 2000 listed this book as one of the 35 significant books of the 20th century in journalism and mass communication; and the American Association for Public Opinion Research, observing its 50th anniversary in 1996, listed it as one of 50 significant books on public opinion research.
He received his B.S. in technical journalism from Kansas State University and his M.A. in political science from the University of North Carolina.
Jeff Jarvis
Jeff Jarvis is the associate professor and director of the interactive journalism program at the City University of New York’s new Graduate School of Journalism. He also blogs about media and news at Buzzmachine.com; is consulting editor of Daylife; writes a media column for the Guardian, and consults for media companies.
Prior to his current responsibilities, Jarvis held positions including president and creative director of Advance.net; creator and founding editor of Entertainment Weekly; Sunday editor and associated publisher of the New York Daily News; TV critic for TV Guide and People; a columnist for the San Francisco Examiner; assistant city editor and reporter for the Chicago Tribune and reporter for Chicago Today.
Jarvis is the author of What Would Google Do?