El Cerrito Local News

Looking Glass Photographic Outfitters

Here in Berkeley, Looking Glass Photo is where gear, guidance, and community come together—since 1971. We’re a boutique-style camera shop that outfits photographers with exactly what they need and nothing they don’t. That means real conversations, hands-on help, and curated solutions across top brands like Canon, Nikon, Fujifilm, Sony and more. We carry new gear, offer a thoughtful selection of preowned and consignment cameras and lenses, and place special orders when the perfect fit isn’t on the shelf.

Learning is at the heart of what we do. Join our small-group classes and workshops, sign up for photo adventures in the wild (from tide pools to elk rut season), or dig into image reviews and practical technique sessions. Our Rentals program makes it easy to test drive the latest bodies, lenses, lighting and accessories—perfect for a weekend project or a big assignment—while our “Try Before You Buy” and paid Gear Outfitting service help you make confident choices.

What makes us unique? Personalized coaching before and after a purchase, community-driven events (including our Photo Friends network), and a values-driven approach that puts longevity and stewardship first. We stand behind the gear we sell, keep darkroom and printing essentials flowing, and cheer on your growth every step of the way. Whether you’re brand-new to photography or a seasoned pro, Looking Glass is your trusted partner for classes, adventures, rentals, consignment and used gear, and a welcoming community that lifts each other up.