John Schroder Spends More Than $500,000 On Campaign Ads For Governor

By Greg LaRose, Louisiana Illuminator

April 18, 2023

14:00
News Story

• Election 2023

John Schroder spends more than $500,000 on campaign ads for governor

By: Greg LaRose - April 18, 2023 2:00 pm

Treasurer John Schroder and his wife, Ellie, line up for a family photo Feb. 9, 2023, after he announced his run for governor at the Fleur de Lis Event Center in Mandeville. (Greg LaRose/Louisiana Illuminator)

The latest campaign finance reports for candidates in this fall’s governor race shows Treasurer John Schroder, by far, has outspent his competition on advertising, exceeding $500,000 since the start of the year.

The large bulk of Schroder’s ad spending — 85% of it — was with television stations in Baton Rouge and New Orleans. Another $44,000 was spent on commissions and advances for media buyers, and the campaign also put $30,000 into digital social media ads on Facebook, Google and YouTube.

State Sen. Sharon Hewitt’s expenditures on advertising and marketing were the next highest among candidates for governor in the reporting period at $48,000.

The latest cycle of campaign finance reports covers spending and other activity from Jan. 1 through April 7. Schroder’s campaign showed $2.43 million cash on hand at the end of the reporting period, just slightly more than what was reported at the start of the year.

Attorney General Jeff Landry led all candidates for governor, reporting $6.3 million available for his campaign. TV ads for Landry are expected to start soon.

Notable contributions to Schroder during the period include $50,000 from 10 separate entities linked to Baton Rouge real estate developer Mike Wampold. Campaign finance laws limit single contributions to $5,000.

Other donations included $10,000 from the owners of the Diaz Market convenience stores, $10,000 from the Winnfield-based nursing home group Central Management Co., $6,000 from the Lauricella Land Co. development firm in Jefferson Parish, and $5,000 from CRES PAC, a conservative environmental organization.

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The Louisiana Illuminator is an independent, nonprofit, nonpartisan news organization driven by its mission to cast light on how decisions are made in Baton Rouge and how they affect the lives of everyday Louisianians, particularly those who are poor or otherwise marginalized.