Sustainable Fashion Brand Opens Third DMV Store In Tysons

TYSONS, VA — An LA-based sustainable fashion brand opened its third store in the DMV at Tysons Corner Center mall on Thursday.

"Reformation Tysons Corner will join the brand's fleet of 60+ stores globally," according to a release announcing the opening. "Expanding its retail fleet is a key way the brand delivers on its mission to bring sustainable fashion to everyone — serving as a key way to meet new customers and serve existing ones in new and deeper ways."

Reformation’s new 1,141-square-foot store is located on the second floor near Sephora, at 1961 Chain Bridge Road, Unit E001U.

"The brand’s designs draw inspiration from vintage references and current trends, yielding timeless products that speak to a modern sensibility with an emphasis on flattering, feminine fits," according to a release. "The store will offer a curated selection of Reformation's signature dresses, denim, tops, pants, skirts, shoes, handbags, outerwear and more."

Sustainability is part of the brand's overall mission. To minimize each store's waste, water and energy footprint, Reformation leverages Green Business Certification standards across all of its locations worldwide.

In addition to offsetting 100 percent of the store’s electricity usage with renewable energy, Reformation Tysons Corner features vintage furnishings, hangers made with FSC-certified wood and reusable deadstock totes, according to a release.

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The clothing chain has a store in the Georgetown area of Washington, D.C., at 3033 M St. Northwest, and in nearby Montgomery County, Maryland, at 4823 Bethesda Ave. in Bethesda, according to the company's website.

Reformation provided the following information about the brand and what customers can expect at its new Tysons Corner Center location.

Founded in 2009, Reformation (Ref) is a global lifestyle brand on a mission to bring sustainable fashion to everyone. The brand combines vintage-inspired apparel with eco-friendly business practices, releasing twice-weekly limited-edition collections. Reformation’s ultimate goal is to have a positive impact on people and the planet, and prove that sustainability and profitability can coexist in fashion. While low impact measures are incorporated into every aspect of its operations, the company’s efforts ladder up to two hero commitments: becoming Climate Positive by 2025 and Circular by 2030. Its products have been climate neutral since 2015 and the business has been Climate Neutral Certified since 2021. The brand has also established itself as a leader in retail innovation, pioneering a proprietary tech-enabled store concept that brings the best of its online experience to its physical doors. Today, Reformation employs 1,200+ team members, operates 50+ stores and ships its products to nearly every country in the world.

Customers can also recycle their well-loved Reformation pieces at any Ref store through the brand’s recycling program, RefRecycling, and receive credit towards future purchases.

Reformation Tysons Corner will feature the brand’s one-of-a-kind, tech-driven retail concept, which brings the best of its online experience to its physical doors. The result is a more streamlined, customer-centric shopping experience.

• One of each item is placed on the floor to allow customers to more easily view and browse inventory.
• Touchscreens are located throughout the store, enabling customers to build their dressing room without having to physically carry their items while they shop.
• Additional touchscreens are located in each dressing room so customers can order new sizes or styles as they try on